SEO IN DIGITAL MARKETING | How SEO impacts on Digital Marketing-Endeavor

 

Introduction SEO in Digital Marketing:

SEO or Search Engine Optimization is the key to success in a digital platform. Think about a store without a banner, poster, windows for a showdown, or neither a door to get into the store! 

Weird right? Yes, It is! Think about success in marketing without an advertisement is hard to imagine. Think about a store on the web without advertisement or so-called SEO(Search Engine Optimization). You can compare SEO with the real-life advertisement. 

Nearly 14 Billion searches take part every month, think if your Business shows on the SERP(Search Engine Result Page) with your label and your website link!

The business which is optimized with the SEO techniques are likely to show on the first page of the SERP(Search Engine Result Page) and getting many clicks towards your website. By the same time, your monthly sales will increase rushly! This will happen if your business is optimized on the digital platform. 

If not it's no doubt that you are not gaining too many clicks so far on your website. A proper SEO can make your website rank higher on the SERP(Search Engine Result Page). A common belief is a people scan and review the first two pages of a SERP to go to a conclusion that, This product/service is good or not or find a good product/service. From a stats: Nearly 75% of people find local business information on the SERP and this statistics is still rising.

Most people believe that SERP(Search Engine Result Page) is more effective than E-Mail, Social Media links, etc. 

So, It's very important to optimize your website for rank on the SERP and stay on a path of success!

What is SEO(Search Engine Optimization) actually!

Search engine optimization (SEO) is a process to rank your content higher in Google search results. SEO is also a digital marketing strategy which focused on your website to rank on the first page on Google search result. To increase your website traffic on SERP(Search Engine Result Page) you must need the help of SEO.

The following element helps a lot to rank higher on the SERP. Take a look and fill up this gasp in your website and content. Here are they:      

• Website names and URLs
• Page content
• Meta tags
• Characteristics of Link
• Usability and accessibility
• Page design
• Backlinks

After filling these gaps you may go for a campaign or an event to increase your engagement to increase your ranking.

SEO(Search Engine Optimization) has now become one of the most important elements to run a business on the web. Because it helps your website to rank higher on the web Googlebot, Crawler, Spider is always crawling every page on the internet to check its quality, If the quality of the content is good it will rise to the top.

You should also spend more time to create an SEO strategy like Your target people, Your site analysis daily, Always study your opponent, Concentrate on mobile-friendly approaches, 

Keywords to correspond with your ROI, Clear website and quality content, Quality and relevant linking and Social media, etc.

Conclusion: 

SEO(Search Engine Optimization) is one of the most important element of success in Digital marketing. A website without SEO is like a store with a banner, window and door to enter. You should follow my basic SEO checklist to grow higher on the SERP(Search Engine Result Page) and increase your sales.